Case study: Bare slides into a story

Intro

Left as is

The brandmark is straightforward and impactful. I left this alone.

Demo Instructions

Before: Demo slide with nested bullet hierarchy and a QR code in the right column.

After: Let's Demo slide with two numbered steps and a centered QR code.

The bulleted list wasn't an intuitive set of directions, especially for busy technical attendees likely half-distracted as they enter. I tightened the call to action and centered the QR code.

Agenda

Before: Outline slide with dotted bullet points beside a small wireframe graphic.

After: Outline slide with pill-shaped markers and an enlarged circular graphic.

A bulleted list that doesn't feel distinct. It's a small moment in the presentation, but it sets the tone for the visual identity. I used bold markers to guide the eye across the slide, and pulled the wireframe graphic into a decorative element. This element guided the visual identity for the deck layout.

Action

Two slides merged into one

Before: Needs slide listing six user requirements as bullet points.

Before: Gummiworm slide pairing each need with an answer in a two-column list.

After: single comparison slide with Users Need on the left and Gummiworm answers on the right.

The heart of the talk, identifying user problems and corresponding solutions. I consolidated two slides into one, with animations that introduced each point as the speaker spoke. Then the direct side-by-side connects the problem to the solution, using symmetry to visually guide the listener.

Partnership

Before

After

This announcement deserves its own moment. I anchored the partner logo within a half-circle frame, evoking the rise of a new venture.

Timeline

Table into visualization

Before: History slide with a dense two-column table of dates and milestones for Gummiworm and Hydrozoa.

After: History slide showing two braided timeline curves that converge at Rare Evo and again at Sugar Rush Demo.

Telling the story of two companies that coincidentally had similar journeys is a fun moment of reflection. However, no one is going to appreciate a static table from the back of the room. We wanted to show how their journeys had run parallel for years until they found a common connection at an event, ultimately converging on the moment they find themselves in.

Thanks

Left as is

A closing slide that already had personality. I left it alone.